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Nezumi is Swedish microbrand that was born with a push from Kickstarter and continued to develop after that. It doesn't get as much attention these days as other microbrands but they offer some unique twists on some of the classical designs.
The name Nezumi comes from Nezumi Kozō (real name Nakamura Jirokichi), a figure from Japanese folklore known for outsmarting authority and redistributing wealth to those in need. It's not very clear how this translates into watches but maybe has to do with good value for money.
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