Rolex Datejust 28mm

The Rolex Datejust 28mm in white is a casual/dress watch released under the Datejust collection. In terms of construction this version features a 28mm case and sapphire crystal. The movement is an automatic Rolex reference 2236 based on the Rolex 2235 movement. It has a power reserve of 55 hours and beats at a frequency of 28 800 beats per hour.

Brand - Rolex

Rolex is probably the most recognized watch brand in the world, even among non-enthusiasts. The company was founded 1905 as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London. It would later move to Geneva and become Rolex SA. The brand is rather conservative in their style and design, with most new watches being either variations of existing models or incremental improvements. The approach seems to have worked in their favor so far, especially with their more popular models such as the Submariner, Datejust and Daytona and with most of their catalog selling above retail prices on the secondary market.

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